AGUSTIN MOREAUX IS A PRODUCTION DESIGNER OF EXTRAORDINARY ACHIEVEMENT

Agustin Moreaux is a renowned production designer who has established a distinguished reputation for his remarkable work on critically acclaimed feature films, television series, commercials, and music videos, including his outstanding work on the multi-Guldbagge (Swedish Academy Award) award-winning feature film Clara Sola, and the Kristallen (Swedish Emmy) award-winning television series Jordskott.4 For his leading work as one of the most sought-after production designers in the film and television industry, Mr Moreaux has earned several notable industry awards from some of the most prominent film institutions and festivals, including the International Jury Award for Best Art Direction at the São Paulo International Film Festival, Jury Award for Best Production Designer at the Roy´s Award (Swedish AICP), also Winner best tease of the Past 12 months for Iamamiwhoami at BBC Radio 6 MusicWinner, Digital Genius for Iamamiwhoami at MTV O Music Awards, Innovator of the Year for Iamamiwhoami at Grammis and nomination for Best Production Design by the prestigious the Association of Independent Commercial Producers (AICP). Additionally, his films have garnered critical acclaim and earned distinguished awards from the Torino Film Festival, the Reykjavik International Film Festival, the Nashville Film Festival, and the Cleveland International Film Festival. Further, Mr Moreaux is also well known for his leading work on several international commercial campaigns on behalf of prominent global companies including LEGO, Lay’s Adidas, Ikea, Volvo, Assassin’s Creed, Dial, Redfin, and ServiceNow, among others.

As a result of his many outstanding achievements, Mr Moreaux has received critical acclaim and recognition in major Scandinavian media including Dagens Nyheter and SVT.5 Among his many extraordinary achievements, Mr Moreaux played a leading role as a production designer for the feature film Clara Sola, which world premiered at Cannes Film Festival and earned multiple Guldbagge Awards at the recent 2022 ceremony, including Best Film, Best Director, Best Cinematographer, Best Screenplay and Best Sound.6 Given that the Guldbagge Awards are Sweden’s most distinguished film honours and considered the Swedish equivalent of the American Academy Awards7, Clara Sola was widely reported upon in major press and industry publications including The Hollywood Reporter, Variety, Deadline, and The Wrap, among others (See Tab 6). Most notably, for his flawless contributions, Mr Moreaux earned the International Jury Award for Best Art Direction at the São Paulo International Film Festival, a distinction reserved for only the top echelon of production designers (See Tab 4). In addition to Clara Sola, Mr Moreaux also played a leading role as a production designer for the critically acclaimed Swedish comedy film, Morran & Tobias. Nominated for the Audience Award at the Guldbagge Awards, Morran & Tobias features Grammy-nominated director Mats Lindberg and Guldbagge award-winning writer Robert Gustafsson.8 Another obvious indicator of Mr Moreaux’s extraordinary ability is his leading role as a production designer for the hit television series Jordskott which won the Kristallen for Best Television.

Drama, akin to winning an American Emmy Award.9 Produced by leading Swedish production house Palladium Fiction which Sony Pictures Television acquired, Jordskott has been widely reported upon by leading industry trade publications including, Deadline, Variety, and The Hollywood Reporter.10 In addition, Mr Moreaux also played a leading role as production designer for the thrilling Swedish television series Fartblinda, nominated for a Kristallen for Best Television Drama, produced by Guldbagge nominated producer Jan Marnell and directed by Guldbagge nominated director Jens Jonsson.11

Further, Mr Moreaux has received widespread critical acclaim for his leading work as a production designer for highly distinguished commercial productions on behalf of major global brands including LEGO, Lay’s Adidas, Ikea, Volvo, Assassin’s Creed, Dial, Redfin, ServiceNow, among others. Most notably, Mr Moreaux played a leading role in LEGO’s recent commercial " Holiday " campaign, which boasted an $8 million budget and aired on national television in the U.S. and internationally.12 As a result of Mr Moreaux’s leading contributions, “Holiday” was an extremely commercially successful campaign for LEGO and earned massive international acclaim, including garnering a nomination for Best Production Design by the prestigious the Association of Independent Commercial Producers (AICP). 13

Furthermore, the significance of Mr Moreaux’s leading contributions to the Kristallen Award-winning television series Jordskott is affirmed by the series’ creator Henrik Björn stating in part:14

…I knew that Agustin was the creative force of nature that would bring my script to life. It should be noted that you cannot underestimate the role of a production designer and how integral they are to the overall success of a production. While working together on Jordskott, I witnessed how flawlessly Agustin utilized props and designed sets in a manner which allowed for impactful camerawork and for the scenes to flow together seamlessly. Surely his scholarly knowledge of contemporary art and cinema has enabled him to master the narrative layers embedded in materials such that he can craft scenery, build sets, and design decor like the true visionary that he is. As a result of Agustin’s remarkable contributions, Jordskott is one of Sweden’s most praised television series, winning the Kristallen, which in Sweden is akin to an Emmy Award, for Best Television Drama. [Emphasis added]

Additionally, describing Mr Moreaux’s leading work for LEGO’s “Holiday” campaign, Richard Ulfvengren, President of Traktor, confirms stating in part:15

Not only does Mr Moreaux possess the technical skills that make him an excellent production designer, but rather what sets him apart from his peers and makes him truly extraordinary is his advanced knowledge deriving from his wealth of commercial experience. This experience enables him to understand the nuisances of any set and how different locations and design elements will impact different scenes. Needless to say, Mr Moreaux delivered a phenomenal performance which allowed for an extremely commercially successful campaign for LEGO that also garnered massive international acclaim, including a well-deserved nomination for Best Production Design by the prestigious the Association of Independent Commercial Producers (AICP). [Emphasis added]

In addition to the highlights of Mr Moreaux’s remarkable career achievements above, he also commands high remuneration for his services which places him firmly within the 90th percentile of his profession.16 It is therefore unequivocally established that Mr Moreaux has played a leading and critical role as a production designer for distinguished productions and organizations; he has achieved major critical and commercial success; he has received recognition for his achievements from major international publications, critics, and organizations in his field; and he commands high remuneration in relation to his peers. As such, he is qualified as a production designer of extraordinary achievement.

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Tab 4: Mr Moreaux’s IMDb Profile and Awards page.

Tab 5: Press evidencing Mr Moreaux’s distinguished reputation.

Tab 6: IMDb Profile and Awards Page for Clara Sola, along with selected press evidencing the distinguished nature of the production.

Tab 7: Selected press evidencing the Guldbagge Awards is the Swedish equivalent of the American Academy Awards.

Tab 8: IMDb Profile and Awards Page for Morran & Tobias, along with selected press evidencing the distinguished nature of the production.

Tab 9: Selected press evidencing the Kristallen is the Swedish equivalent to the American Emmy Award.

Tab 10: IMDb Profile and Awards Page for Jordskott, along with selected press evidencing the distinguished nature of the production.

Tab 11: IMDb Profile and Awards Page for Fartblinda, along with selected press evidencing the distinguished nature of the production.

Tab 12: Selected press evidencing the distinguished nature of Mr Moreaux’s commercial productions.

Tab 13: Evidence of Mr Moreaux’s AICP Award nomination and published materials evidencing that AICP is a distinguished organization.

Tab 14: Letter of Support, Henrik Björn.

Tab 15: Letter of Support, Richard Ulfvengren.

Tab 16: Discussion of Mr Moreaux’s high remuneration, including comparative wage statistics for production designers.